Tube TalkVideo Marketing

How To Become Authentically Viral With Pastor Fred – TubeTalk 146

By August 24, 2017 No Comments


Going viral isn’t always the solution, but it sure helps.

Today Jeremy talks to Pastor Fred, whose funny online videos singing the praises of Whataburger biscuits (literally) have earned millions of views and gotten him sponsorship opportunities with the company.

They talk about the importance of being authentic and passionate about things online, even if it’s just in a fun relatable way. It’s something that people want to connect to.

Enjoy, and please share if you find this episode valuable!


Transcript:

Jeremy Vest:
What’s going on everybody? This is Jeremy Vest, and I have one of my favorite people, Pastor Fred. How you doin’?

Pastor Fred:
Hey, man. I’m good, brother. I’m good. Weather’s wonderful, I’m good.

Jeremy Vest:                         
Great. So, today we’re going to be talking about authentically viral. How this guy has went- How many videos you have go viral?

Pastor Fred:                          
Oh, there’s a measly couple of them. There’s a few that go a million. And then we most recently, seven million for the last one. So, we had a few that I guess people enjoy.

Jeremy Vest:                         
That’s awesome. So I want to explore that and talk about how just being yourself, how that went viral. But first, we’re going to watch one of his viral videos. Here we go.

Video:
(singing)
You know breakfast, you’re the most important meal of the day. But for me, there’s one particular breakfast that just takes me away. Somethin’ about this biscuit. Somethin’ about this biscuit. It is the best biscuit I know. Oh how I love this biscuit. Oh how I love this biscuit.

Jeremy Vest:                         
So, what inspired you to make the honey butter chicken biscuit video?

Pastor Fred:                          
The honey butter chicken biscuit. It had something spiritual about it, you know? I actually didn’t even know Whataburger offered that.

Jeremy Vest:                         
Yeah?

Pastor Fred:                          
I didn’t even know it was … But just happened to go by and get one. And felt good about it and wanted to go back and get another one. Didn’t have enough money, almost had to dig up change. And I did what I do. I make these funny videos. So I got it, did it, and man! It just kind of took on a life of it’s own. I guess everybody else loves honey butter chicken biscuits too.

Jeremy Vest:                         
Hey, I’m a believer. Definitely, definitely. So what did Whataburger do for you? Did they contact you? Did they share your post? What happened?

Pastor Fred:                          
Well, they actually came to McKinney[inaudible 00:02:48] and we went out to a new store there in Princeton that was just opening up. And I did a commercial for their online campaign. They were doing a contest with poetry. So we took about five poems and made a song out of them. So that’s the gist of what happened. I was featured at their convention, there at the Gaylord Texan [inaudible 00:03:10]. But their marketing is a little different. They don’t really have a spokesperson, like a lot of other restaurants do. So they just kind of use regular people inside the restaurant.

Jeremy Vest:                         
Yeah.

Pastor Fred:                          
But I feel like we can still change that. We’re still kind of knocking at it and exploring other type issues like that with other companies and other restaurants. So, just have to see what happens with that.

Jeremy Vest:                         
So that’s pretty cool. So, a fan of a honey butter chicken biscuit decided to turn on his camera, make an amazing, hilarious song, and then next thing he knows, this guy’s doing some work for that brand. And they’re flying out to meet him and sharing his posts. That’s pretty powerful, but you know, let’s break down the reason.

Why did people resonate with you? Why do people like you so much, man?

Pastor Fred:                          
I have no clue. People generally, I feel like, people like that Southern church sound. There’s a guy, and I can’t remember his name. He’s actually an atheist, but he had a love for gospel music. And he put out these videos, back in the 60s or whatever. So there’s something real deep and nourishing about that sound. And that’s just who I am, that Martin Luther King delivery and people love that, people who don’t even know the songs. They don’t even care what the song- All they know is there’s somethin’ about that biscuit. It’s somethin’ about that, that just turns people on, man. And they love it. And it crosses ethnic lines. I just did a church this past week, predominantly white church. I didn’t even know they watched the videos. I was hosting an event. And they’re out in the audience, “Sing the biscuit song! Sing the biscuit …”

Jeremy Vest:                         
That’s great.

Pastor Fred:                          
And so it works. And I don’t really know the formula, other than just doing it.

Jeremy Vest:                         
Yeah. Well you know you just have this energy about you. You just lights up a room.

Pastor Fred:                          
Yeah. I’m pretty wide too. So that helps.

Jeremy Vest:                         
No, any time I’ve been around you with an audience, you just, everyone just stares at you and just wants to see what’s going to happen next. You just command that attention. And it’s just who you are. I’m guessin’ if I asked your daughter right there, she would say, “Yeah, he’s crazy all the time.”

Pastor Fred:                          
Yeah, I just didn’t know I could get paid to do it. I think people see the authenticity in me. I love people. I have a pastor heart, because that’s the first assignment on my life. So I love people. My dad loved people. He loved all people. I mean gave away pots of food to people who didn’t have things and loved to laugh. We didn’t have a lot of money and didn’t live the best life, but it was always fun. We kept it funny, all the time. So that’s just who I am. So people know that it’s not a façade. I love people, whoever you are.

Jeremy Vest:                         
That’s awesome. And that’s translating who you are on camera. Now, if you’re real boring, you may not want to do that.

Pastor Fred:                          
Yeah, but you know, one thing I’ve learned about this social media, videoing thing … Because there’s a lot of … I was inspired to do these videos by a guy who passed away in Memphis. He was a diabetic and he would make funny videos about food. And ultimately, his love for food actually became his demise.

Jeremy Vest:                         
Yeah.

Pastor Fred:                          
But I learned that you can’t gauge what people like. You see these fight videos getting a million hits. And I don’t understand why people want to see that.

Jeremy Vest:                         
Me either.

Pastor Fred:                          
But people do. So I just figure okay, if people are looking for something, I can give out some positive, loving content and maybe that’ll help balance out the rest of the stuff that’s going on.

Jeremy Vest:                         
Yeah. No, I like it. Yeah definitely, this time in our world, man. It’s-

Pastor Fred:                          
No, God.

Jeremy Vest:                         
Good to see positive-

Pastor Fred:                          
We need to smile.

Jeremy Vest:                         
Alright, well if you guys have any questions, feel free to answer below in the comments. We love- Pastor Fred would be happy to answer anything you guys have. And remember to be authentically yourself. This is not just a catch phrase. This is real. And just a guy going to Whataburger ends up being a celebrity there, just because he was able to authentically express himself.

Got any closing words for our viewers, people that are trying to do YouTube?

Pastor Fred:                          
Hey, I just want to say whatever dreams and admirations that you have on the inside of you and there’s this thing called fear that will keep us from doing the things that we really feel in our heart to do, just know that there’s somebody out there that needs what you have.

Jeremy Vest:                         
Yeah.

Pastor Fred:                          
I have countless inboxes of fathers who had cancer and hadn’t laughed in months. And just watching the videos, they were able to put on a smile. So you just never know who needs your gift. So don’t be selfish. Let it out, whatever it is. And don’t worry about the costs and all those type of things. If it’s for you to do, if God gives you that vision, he’ll make provision. So, just be you, do you. Don’t worry about what other people are doing. Do you. Don’t feel like you’re missing anything. Whoever you need to see, the door will open for you.

Jeremy Vest:                         
Awesome. Well thanks for coming on today, man.

Pastor Fred:                          
Hey, man, for bein’ here brother.

Jeremy Vest:                         
Appreciate it.

And until next time, keep talkin’ tube!